External CFO  

In the ever-changing and evolving business landscape, it is now more important than ever to 

leverage off  the services of a virtual CFO, for a fraction of the price.

Live Accounts And
Detailed Reporting

Ongoing reconciliations to generate rich data to enhance business decisions


Work with experts to provide solutions to optimise tax positions across one or many entities.


Unparalleled advice through 20 year’s combined accounting experience.

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What is an External CFO?

A Chief Financial Officer (CFO) is in charge of reviewing the financial aspects for the business and ensuring the business objectives and goals can be met.

A good CFO will review the revenue model, business strategy, financial data, the market, cashflow forecast and the key accounts that affect business performance.

CFO’s provide valuable business insights to ensure cashflow is optimised and the business processes are effective.

Why do I Need a Virtual CFO?

Review essential business elements that need improvement.

Competitor Analysis
Operational Efficiencies
Strategic Objectives
Marketing Strategy
Sales Pipeline and Funnel
Staff Utilisation
Product Refinement
Systems and Processes
Cashflow Management

Sounds complicated, but it really isn’t.

Each business has key accounts that have a huge impact upon the business’ performance. By analysing these accounts against the day-today running’s, your business will be given the best chance at success.

POP are experts at reviewing financial data and providing actionable insights. 

Being Chartered Accountants, the POP Team will provide sound business advice to propel your business to the top, or at the minimum, operate in an effective and efficient financial manner.


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