About Us
"Our passion is helping people build their dream business"

There is nothing more exciting than working with business owners and being a part of their success. We started POP Business with the goal of helping Aussie businesses reach their pinnacle. Our approach is simple: leverage software automation and enhance processes, mobilise business owners to make better strategic decisions, and ensure tax is minimised.

Why Choose POP Business?

The accounting industry is shifting to an interesting space, where advice-related services are on the rise. With the rise of automation and accounting software improvements, there is an amazing shift in what services accountants provide and the level of touch-points accountants have with a business during the year.

Gone are the days of the low-value, once a year business tax return and financials. And say hello to live financial reporting, where accountants are able to provide high-value strategic business advice. 

At POP Business, we embrace technology and ensure we are at the forefront of automation and enhanced processes. Our accounting services and business advice deliver real results and significantly improve our clients businesses.

Join POP Business for Chartered Accounting services at affordable prices.

POP's Values

We focus on the three E’s to ensure you have an amazing experience and most importantly, a successful business.


Highest quality of compliance and expert advice to achieve business objectives.


Lifting business owners to strategise and execute better business decisions.


Working closely with owners to understand what matters most to them and communicating tax and accounting information effectively.

Meet the Team!
Ambitious, Dreamers and doers: That’s Who We Are!
Patrick Sargent

Patrick Sargent

CEO & Co-Founder

Patrick has a deep understanding of the Australian business market and is passionate about helping business owners win at business.

Sidney Cachuela

Sidney Cachuela

COO & Co-Founder

Sid revels in problem-solving and is passionate about innovation. These two obsessions allow his clients to streamline their business and improve profitability.

Mojtaba Jafari

Mojtaba Jafari

CIO & Co-Founder

Mojtaba is solution focused, experienced and knowledgeable professional with over 12 years of working in the IT industry. Background includes providing consultation to organisations, managing IT department, and software development.